Founded by Bhavna Dwivedi, affectionately known as Bea, this brand represents the culmination of her two-decade journey in the fashion industry.

Bea’s journey began in bustling cities, where the culture of fast fashion and endless consumption felt impossible to ignore. Surrounded by the constant chase of trends, she often found herself questioning the purpose and impact of this cycle. Everything changed when she moved to Auroville in South India, a place where simplicity and sustainability thrived within a tight knit community. While working there, she noticed how people embraced the same silhouettes in different colors and prints, yet creating a personal style that was not defined by excess but by intention. Inspired by this mindful approach to fashion, she envisioned a way to blend individuality with timelessness— a wardrobe built on thoughtful designs that could be cherished for years. This shift was not about giving up fashion but about creating pieces that work effortlessly across seasons and moments, all while celebrating personal expression.